Cookie Policy
FitBoost Cookie Policy
Effective Date: 19th April 2025
This Cookie Policy explains how FitBoost Marketing ("FitBoost", "we", "our", or "us") uses cookies and similar tracking technologies on our website www.fitboostmarketing.com ("the Site"). It outlines what cookies are, what types we use, why we use them, and how you can control their use.
By using our Site, you consent to the use of cookies in accordance with this Policy, except where you have disabled them using the controls described below.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your actions and preferences (such as login, language, or display settings), enabling smoother and more personalised experiences during visits and over time.
Cookies can be:
• Session cookies (which expire when you close your browser)
• Persistent cookies (which remain until deleted or expire after a set period)
2. Types of Cookies We Use
We use the following categories of cookies on our Site:
a) Strictly Necessary Cookies
These cookies are essential for you to browse the Site and use its features, such as accessing secure areas. Without them, basic services cannot be provided.
Example: Session management, form submissions.
b) Performance & Analytics Cookies
These cookies collect anonymous data on how visitors use the Site (e.g., most visited pages, time spent on site) to help us improve functionality and user experience.
Tools used:
• Google Analytics
• Google Tag Manager
These tools may place cookies on your device and collect IP address, browser type, and usage patterns in anonymised form.
c) Functionality Cookies
These cookies remember choices you make (like language preferences or region) and provide enhanced, personalised features.
Example: Remembering preferences for future visits.
d) Marketing & Advertising Cookies
These cookies track your browsing habits across websites to deliver relevant advertisements, limit ad repetition, and measure ad effectiveness.
Tools used:
• Meta Pixel (Facebook Pixel)
These may allow us to:
• Retarget you on Facebook/Instagram.
• Measure conversions from ads.
3. How We Use Cookies
We use cookies for the following purposes:
• To operate our website effectively and securely.
• To improve user experience and website performance.
• To understand how visitors use our Site and services.
• To manage marketing and advertising campaigns.
• To personalise content and remember your preferences.
4. Third-Party Cookies
Some cookies are set by third-party services integrated into our Site. These may include analytics providers and advertising platforms such as Google and Meta (Facebook/Instagram). We do not control these third-party cookies. Their use is governed by their respective privacy policies:
• Google: https://policies.google.com/privacy
• Meta: https://www.facebook.com/privacy/policy
5. Managing Your Cookie Preferences
Upon your first visit to our Site, a cookie banner will prompt you to accept or manage your cookie preferences. You can:
• Accept all cookies
• Reject all non-essential cookies
• Customise your preferences
You can also change your settings at any time by:
• Accessing our cookie banner (if available again)
• Adjusting your browser settings to block or delete cookies
Please note: Disabling cookies may affect site functionality and your browsing experience.
For detailed guidance, visit www.allaboutcookies.org.
6. Data Retention
Cookies may remain on your device for different periods:
• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain until they expire or are manually deleted
Retention periods vary by tool:
• Google Analytics / Tag Manager: Up to 24 months
• Meta Pixel: As defined by Meta’s platform
• Essential Cookies: Only for the session duration
7. Updates to This Cookie Policy
We may update this Policy from time to time to reflect legal changes or adjustments in our practices. Material changes will be communicated via our Site. Please review this Cookie Policy periodically.
8. Contact Us
If you have any questions or concerns about our use of cookies, please contact us:
FitBoost Marketing
2A Prebend St, London N1 8PT, UK
Email: info@fitboostmarketing.com
Phone: 07441426037